I took a trip to Hoopers in Wilmslow, a lovely department
store which sell luxury designer clothing/interiors and also some of the things
from the High street. I felt I needed to have another look for myself at some
scarves from the high end of the market and high street, to look at the types
of fabrics used and pattern designs. Also I wanted to look at costs and how
this might affect the type of fabrics I use for my final design and printing
method, which would indicate whether it is a one off high end piece, or mass
produced for a high street shop.
A brand of scarf I came across Echo, had some wonderful
colourful, floral designs which I found really pretty. Their scarves ranged
from rich silks to satins and cottons and were priced at about twenty pounds to
fifty pounds. There was also a collection called Vintage which involved a range
of patterns in repeat, ranging from a Herringbone design to a simple stripe
design.
Me and Kashmiere, were a more expensive and luxurious brand
of scarves; ranging from about ninety to one hundred and twenty pounds. Their
designs really reflected the richness and high quality of the scarf, very
subtle patterns and deep, rich colours.
I liked the deep and warm colours reds, browns, oranges which I felt reflected the winter
season. After having a look at these two new designers I felt I had a clearer understanding of the type of scarf I might design, the colour palette and layout of the pattern. Also how the selection of fabrics and design affect which market the scarf is designed for, i.e. high end market use high quality silks which are more pricey, high street designers might choose more affordable synthetic fabrics.
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